Muundo Akimbo Coffee Beer Kifungashio cha Kinywaji na Wen Liu and Kaichen Xie ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2020
Akimbo Coffee Beer Kifungashio cha Kinywaji
Mteja: Shenzhen Akimbo Brand Operation Management Co., Ltd.
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #88579Muundo
Kuhusu Akimbo Coffee Beer Kifungashio cha Kinywaji
Akimbo Coffee Beer ni muundo wa ufungashaji kwa aina mbili za bia za kahawa za kipekee zilizotengenezwa kupitia ushirikiano kati ya chapa ya kahawa na kiwanda cha kutengeneza bia. Bia hizo huuzwa katika mikebe ya alumini, na kisanduku cha nje kina kipimo cha milimita 115 kwa urefu, milimita 66 kwa upana na milimita 66 kwa kimo. Mchoro uliochorwa kwa mkono na fonti ya kizamani iliyoandikwa kwa mkono huipa mikebe tabia ya utulivu na uburudifu. Mchoro huo unaonyesha wahusika wa alama za biashara za chapa zote mbili wakiteleza kwenye mawimbi ufukweni. Muundo huu unalenga watumiaji vijana na unaeleza kwa uwazi kuwa kinywaji hicho kina kilevi.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Akimbo Coffee Beer Kifungashio cha Kinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Akimbo Coffee Beer Kifungashio cha Kinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Akimbo Coffee Beer Kifungashio cha Kinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
- Vipimo na Ufungashaji
- The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
- Lebo
- Coffee,Beer, Coffee Beer, Illustration Packaging, Art
- Teknolojia ya Uzalishaji
- The material of the packaging is an aluminum can.
- Changamoto ya Ubunifu
- We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
- Utafiti
- The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
- Msukumo
- The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
- Muda wa Mradi
- The project started in September 2018 and finished in October 2018 Shenzhen.
- Mtiririko wa Uendeshaji
- Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
- Wanatimu
- Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang - Haki za Picha
- Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018
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