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Si Te Baijiu Primary Function: Ufungashaji wa Vinywaji by Wen Liu and Yong Deng

Si Te Baijiu Primary Function: Ufungashaji wa Vinywaji by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


FedhaUfungashaji· 2020

Si Te Baijiu Primary Function: Ufungashaji wa Vinywaji

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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The Design

About Si Te Baijiu Primary Function: Ufungashaji wa Vinywaji

Si Te Baijiu ni muundo wa ufungashaji wa kinywaji cha pombe kali cha Kichina. Ufungashaji huu umepambwa kwa Ua la Baoxiang, mchoro wa kale wa Kichina unaobeba maana ya utajiri na maisha marefu. Mchoro huu umeunganishwa na rangi tulivu za kimashariki ili kuunda urembo wa kisasa wa Kichina. Ufungashaji umetengenezwa kwa karatasi maalum na kitambaa cha hariri, na upande wa mbele umetengenezwa kwa mchakato wa ufumaji. Jina la bidhaa limewasilishwa kwenye kadi ya chuma. Chupa imetengenezwa kwa kauri yenye umaliziaji wa maua yaliyochomwa. Ufungashaji una urefu wa milimita 165, upana wa milimita 135 na kimo cha milimita 320.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Si Te Baijiu Primary Function: Ufungashaji wa Vinywaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Si Te Baijiu Primary Function: Ufungashaji wa Vinywaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Si Te Baijiu Primary Function: Ufungashaji wa Vinywaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging
The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags
Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology
The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge
The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research
The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration
The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration
The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow
The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members
Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits
Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.

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