Muundo Happy Ginger Ale Primary Function: Ufungashaji wa Vinywaji na Wen Liu and Jiayi Sun ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2020
Happy Ginger Ale Primary Function: Ufungashaji wa Vinywaji
Mteja: Shenzhen Oracle Creative Design Co., Ltd
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #88703Muundo
Kuhusu Happy Ginger Ale Primary Function: Ufungashaji wa Vinywaji
Book Text: Happy Ginger Ale ni muundo wa ufungashaji wa kinywaji cha tangawizi kinachouzwa katika makopo ya alumini. Kila kopo lina urefu wa milimita 115, upana wa milimita 66 na kimo cha milimita 66. Taswira kuu ni mchoro uliochorwa kwa mkono wa wahusika wanne wanaoitwa Ginger Man, Ginger Lady, Ginger Grandma na Ginger Kid. Wahusika hao wanne wanawakilisha wanaume, wanawake, wazee na watoto. Kila mhusika ameshika kopo na anaonyesha sura ya kuridhika. Mtindo rahisi na wenye uchangamfu unalenga kujenga uhusiano wa kihisia na kuwaalika watumiaji kuonja ladha ya tangawizi.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Happy Ginger Ale Primary Function: Ufungashaji wa Vinywaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Happy Ginger Ale Primary Function: Ufungashaji wa Vinywaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Happy Ginger Ale Primary Function: Ufungashaji wa Vinywaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
- Vipimo na Ufungashaji
- The packaging size is 115mm in length, 66mm in width and 66mm in height.
- Lebo
- Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
- Teknolojia ya Uzalishaji
- The design material is made of aluminum can.
- Changamoto ya Ubunifu
- In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
- Utafiti
- Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
- Msukumo
- The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
- Muda wa Mradi
- The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
- Mtiririko wa Uendeshaji
- The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
- Wanatimu
- Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang - Haki za Picha
- Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
