Muundo Cafe Tunico Ubunifu Wa Chapa na Mateus Matos Montenegro ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
Cafe Tunico Ubunifu Wa Chapa
Mteja: Café Tunico
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #89224Muundo
Kuhusu Cafe Tunico Ubunifu Wa Chapa
Chapa ambayo hutafsiri historia ya familia. Kofi, familia, watoto 7 na Bw Tunico. Hii ndio nguzo za hadithi hii, na ndivyo nembo inavyotafsiri. Ubunifu wa kahawa unachukua nafasi ya busara kwa dot; kofia ya rafiki isiyoweza kutengwa inawakilisha Mr Tunico; uchapaji unawakilisha mila ya kifamilia na njia ya uzalishaji wa kahawa. Ubunifu wa muhuri ni kutambua chapa hiyo haraka inapotumika katika maeneo na vitu tofauti na matumizi ya T, barua ya mwanzo ya Tunico, kofia yake na nafaka 7 karibu, ikiwakilisha watoto 7 ambao alipitisha urithi wa ardhi yake na mazao.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Cafe Tunico Ubunifu Wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Cafe Tunico Ubunifu Wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Cafe Tunico Ubunifu Wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
- Vipimo na Ufungashaji
- The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD. - Lebo
- Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
- Teknolojia ya Uzalishaji
- For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife. - Changamoto ya Ubunifu
- The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge. - Utafiti
- A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
- Msukumo
- The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
- Muda wa Mradi
- February 2018 to may 2019
- Mtiririko wa Uendeshaji
- The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
- Haki za Picha
- Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.
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