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Laote Breweries Ufungaji wa Bia by Zhangyong Hou

Laote Breweries Ufungaji wa Bia by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ChumaUfungashaji· 2020

Laote Breweries Ufungaji wa Bia

by Zhangyong Hou

Client: Zhongshihuanmei Design

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Laote Breweries Ufungaji wa Bia

Laote Breweries ni muundo wa ufungaji kwa ajili ya bia ya kiufundi (craft beer) inayouzwa katika mikebe ya alumini ya mililita 500. Muundo huu unajikita katika beji yenye maelezo mahususi inayorejelea historia na mila za familia ya utengenezaji bia. Beji hii inalenga kuonyesha uangalifu wa utengenezaji bia kwa mikono na kuchochea udadisi kuhusu ladha yake. Bia ya kiufundi hutengenezwa kwa vipimo vidogo badala ya uzalishaji mkubwa wa kiwandani. Nchini China, bia ya kiwandani inapatikana kwa wingi, hivyo utengenezaji wa bia kwa vipimo vidogo unaonekana kuwa na thamani ya kipekee. Uchapishaji wa rangi mahususi (spot colour) hutumika kwenye mikebe ili kuhakikisha beji inabaki wazi na sahihi.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Laote Breweries Ufungaji wa Bia ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Laote Breweries Ufungaji wa Bia inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Laote Breweries Ufungaji wa Bia inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging
500 ml capacity can
Tags
zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology
Spot color printing on aluminium cans
Research
With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration
Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration
The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow
With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members
zhangyong,hou

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