Muundo NYC Deal 99 Cent Store Utambulisho wa Chapa na Chi Hao Chang ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
NYC Deal 99 Cent Store Utambulisho wa Chapa
Mteja: School of Visual Arts
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #90132Muundo
Kuhusu NYC Deal 99 Cent Store Utambulisho wa Chapa
NYC Deal ni utambulisho wa chapa uliobuniwa kwa ajili ya duka la senti 99 jijini New York. Utambulisho huu unajikita katika lebo ya bei iliyokolezwa iliyowekwa kwa mwelekeo wa mshazari, ikikumbusha mwendo wa kuning'inia wa lebo ambazo wateja huzifikia na kuzitulisha kabla ya kuzisoma. Lebo hiyo iliyoinama inafanya bei moja ya senti 99 kuwa ujumbe ulio wazi zaidi wa chapa hiyo. Vipengele vinavyoiunga mkono vinarejelea bidhaa zinazouzwa dukani humo. Vifaa vya kuchapishwa vinatumia uchapishaji wa dijitali wa leza, huku mifuko ya kubebea, mashati na vitu vingine vya kitambaa vikitumia uchapishaji wa skrini kwa ajili ya wino imara na wa kudumu.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
NYC Deal 99 Cent Store Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. NYC Deal 99 Cent Store Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. NYC Deal 99 Cent Store Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
- Vipimo na Ufungashaji
- The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
- Lebo
- Branding, Graphic Design, Identity, Logo, Poster
- Teknolojia ya Uzalishaji
- For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
- Changamoto ya Ubunifu
- The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
- Utafiti
- The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
- Msukumo
- The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
- Muda wa Mradi
- The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
- Mtiririko wa Uendeshaji
- The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.
Imedhaminiwa
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