Pleady Branding Kitambulisho cha Chapa na Katsumi Tamura

Muundo Pleady Branding Kitambulisho cha Chapa na Katsumi Tamura ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2020

Pleady Branding Kitambulisho cha Chapa

na Katsumi Tamura

Mteja: Good Morning Inc

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

29,825

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #90561

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Pleady Branding Kitambulisho cha Chapa

Maandishi ya Kitabu: Pleady Branding ni programu ya kitambulisho cha chapa iliyoundwa kwa ajili ya mtengenezaji maalum wa tepu. Programu hii inajumuisha jina la chapa, nembo ya chapa, ufungashaji, tovuti, katalogi za bidhaa, filamu za chapa na mabanda ya maonyesho ya biashara. Jina hili linaunganisha maneno play (mchezo) na ready (tayari). Mawasiliano yamejengwa kuzunguka kaulimbiu Tape or Lose (Bandika au Poteza) na taswira kuu ya mkimbiaji wa kike, iliyochochewa na mstari unaopita ndani ya nembo. Rangi ya kijani-njano ya chapa inaashiria umakini kwa wanariadha. Usimamizi wa rangi unahakikisha rangi ya chapa inabaki thabiti kwenye karatasi, filamu na skrini.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Pleady Branding Kitambulisho cha Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Pleady Branding Kitambulisho cha Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Pleady Branding Kitambulisho cha Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Vipimo na Ufungashaji: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Lebo: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Teknolojia ya Uzalishaji: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Changamoto ya Ubunifu: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Msukumo: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Muda wa Mradi: PLEADY launched in July 2019.
Mtiririko wa Uendeshaji: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Wanatimu: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida