Muundo Borboleta Primary Function: Mfumo wa Chapa na Juan Eugenio Mallo Camera ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
FedhaMchoro· 2020
Borboleta Primary Function: Mfumo wa Chapa
Mteja: Balko Argentina S.a
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #91454Muundo
Kuhusu Borboleta Primary Function: Mfumo wa Chapa
Borboleta ni mfumo wa chapa ulioundwa kwa ajili ya mitandao miwili ya vituo vya mafuta inayomilikiwa na kundi lile lile la wamiliki nchini Brazili. Dislub inafanya kazi katika eneo la kaskazini-mashariki na Equador inafanya kazi katika eneo la kaskazini, na mitandao yote miwili inahifadhi majina yake yenyewe. Alama inayoshirikiwa yenye umbo la kipepeo inaunganisha chapa hizo mbili. Kipepeo kinawakilisha mageuzi na uhuisho, na muundo wake pia unakumbusha kivuli cha ramani ya eneo la Brazili. Rangi tatu zinatumika, moja kwa kila kampuni na rangi ya tatu kwa muungano wao. Nembo imejengwa kwenye gridi inayotokana na moduli.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Borboleta Primary Function: Mfumo wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Borboleta Primary Function: Mfumo wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Borboleta Primary Function: Mfumo wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Vipimo na Ufungashaji
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Lebo
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Teknolojia ya Uzalishaji
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Changamoto ya Ubunifu
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Utafiti
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Msukumo
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Muda wa Mradi
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Mtiririko wa Uendeshaji
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Wanatimu
- Juan Eugenio Mallo Camera
Diego Adrián Beas
Imedhaminiwa
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