Option Muundo wa Bango by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2020

Option Muundo wa Bango

by Haolai Zhou

Client: H.Design

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Muundo wa Bango

Chaguo ni muundo wa bango kuhusu haki za wanawake. Bango hili linawataka wanawake wasinyamaze na kuinua sauti zao kwa ulimwengu. Ujumbe huu pia unaomba umma usikae kimya kuhusu suala linalotokea karibu nao kila siku. Ukimya si chaguo kwa wanawake wala kwa umma. Picha kuu ni alama ya msalaba, iliyochukuliwa kutoka kwenye alama zilizowekwa kwenye michoro na rasimu zilizoachwa wakati wa mapitio ya kazi hiyo. Msalaba huo unaeleza kuwa ukimya si chaguo. Bango hili lina vipimo vya inchi 11 kwa 17.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Option Muundo wa Bango ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Option Muundo wa Bango inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Option Muundo wa Bango hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018