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Love&wash Ufungashaji by Alexander Cherkasov

Love&wash Ufungashaji by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


FedhaUfungashaji· 2020

Love&wash Ufungashaji

by Alexander Cherkasov

Client: Love&wash

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

26,691

Verified Award Winner

Verify Award Status for #92436

Colors

The Design

About Love&wash Ufungashaji

Love&wash ni muundo wa ufungashaji kwa aina mbalimbali za bidhaa za kufulia, ikijumuisha unga wa kufulia, jeli ya kufulia, kapsuli na kiondoa madoa. Dhana hii huelezea utunzaji kupitia sitiari rahisi ya nguo zinazokumbatiana. Kwenye lebo ya unga wa vitambaa vyenye rangi, fulana ya rangi ya machungwa na shati la denimu yanakumbatiana. Herufi za nembo zimebanwa pamoja ili kurudia wazo lilelile. Rangi za mandharinyuma hutenganisha bidhaa, huku maandishi ya rangi ya buluu yakiashiria uchangamfu na usafi. Ufungashaji umetengenezwa kwa kadibodi na plastiki, na malighafi zinazoharibika kibiolojia zimepangwa kutumika.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Love&wash Ufungashaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Love&wash Ufungashaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Love&wash Ufungashaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging
This packaging is planned to be based on biodegradable materials.
Tags
wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology
This packages are made of the following materials: cardboard, plastic.
Design Challenge
It was necessary to stick to one main idea and filter out all unnecessary options.
Research
There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration
My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration
The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow
Consumers will feel love and care in this concept.
Team Members
Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin

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