Fruit Bites Ufungaji Wa Matunda Yaliyokaushwa by Nour Shourbagy

Fruit Bites Ufungaji Wa Matunda Yaliyokaushwa by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2020

Fruit Bites Ufungaji Wa Matunda Yaliyokaushwa

by Nour Shourbagy

Client: Fruit Bites

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Fruit Bites Ufungaji Wa Matunda Yaliyokaushwa

Ni nini bora kuliko vitafunio vya hatia vya lishe kwa watoto wako? Miundo ya ufungaji wa Matunda imeundwa kuhamasisha watoto kubadili tabia zao za kupepea na kuchagua kula matunda asili badala ya vitafunio vikuu. Kusudi ni kumpa nguvu kila mzazi kubadili muundo wa mtoto wake. Shida ni kubuni wahusika ambao huonyesha faida za matunda ambazo watoto wanaweza kuelewa kwa urahisi na zinahusiana nao kama kitu kizuri na cha afya. Mango ana jukumu kubwa katika afya ya ngozi. Banana hukusaidia kudumisha maono ya kawaida. Apple ni nzuri kwa kumbukumbu yako na mkusanyiko.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Fruit Bites Ufungaji Wa Matunda Yaliyokaushwa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Fruit Bites Ufungaji Wa Matunda Yaliyokaushwa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Fruit Bites Ufungaji Wa Matunda Yaliyokaushwa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.