Lovely Xinjiang Kitambulisho cha Kuona cha Mkahawa by Jie Yang is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2020
Lovely Xinjiang Kitambulisho cha Kuona cha Mkahawa
by Jie Yang
Client: Decelent
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #93825The Design
About Lovely Xinjiang Kitambulisho cha Kuona cha Mkahawa
Xinjiang Mpendwa ni kitambulisho cha kuona cha mkahawa mkubwa ulioko Urumqi, Xinjiang. Muundo huu unatokana na ufundi wa asili wa Waigur wa kusaga na kuunganisha matofali, unaoonekana kwenye nyuso za majengo ya kimila. Vipengele vya kitamaduni vya eneo hilo vimechorwa kama vipande rahisi vya kigrafiki na kuunganishwa ili kuunda maumbo makubwa zaidi. Kila kipande kinawakilisha utamaduni tofauti, na vipande hivyo vikiwa pamoja vinaunda picha moja kamili. Kitambulisho hiki kimetumika katika mkahawa mzima, ambao una vyumba binafsi 56, kila kimoja kikiwa na mandhari ya utamaduni fulani wa kitaifa. Lengo ni kuonyesha tamaduni nyingi za Xinjiang kama umoja mmoja kamili.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Lovely Xinjiang Kitambulisho cha Kuona cha Mkahawa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Lovely Xinjiang Kitambulisho cha Kuona cha Mkahawa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Lovely Xinjiang Kitambulisho cha Kuona cha Mkahawa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
- Dimensions & Packaging
- The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
- Tags
- Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
- Production Technology
- After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
- Design Challenge
- The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
- Research
- Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
- Inspiration
- Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
- Project Duration
- The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
- Operation Flow
- In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
- Team Members
- JieYang
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