Terark Ubunifu wa Kitambulisho cha Kuona by Tong Wen is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2020
Terark Ubunifu wa Kitambulisho cha Kuona
by Tong Wen
Client: Tong Wen
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #93931The Design
About Terark Ubunifu wa Kitambulisho cha Kuona
Terark ni kitambulisho cha kuona kilichobuniwa kwa ajili ya kampuni ya teknolojia inayotoa huduma za uchakataji wa data kubwa (big data). Ubunifu huu unategemea mfumo wa nukta (dot matrix) unaounganishwa na rangi kadhaa za mchanganyiko wa gredienti. Nukta zilizounganishwa kwa ulaini zinaunda herufi T, herufi ya kwanza ya jina la kampuni. Vivuli mbalimbali vya gredienti vilitolewa, hivyo kitambulisho hiki kinaweza kubadilishwa kutumika kwa njia nyingi. Fonti maalum na muundo wa nukta pia vilitolewa kwa matumizi katika uchapishaji na vifaa vingine. Kitambulisho hiki kilitumika kwenye broshua, vitabu vya mwaka, kadi za majina, na chupa za maji.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Terark Ubunifu wa Kitambulisho cha Kuona ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Terark Ubunifu wa Kitambulisho cha Kuona inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Terark Ubunifu wa Kitambulisho cha Kuona inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
- Dimensions & Packaging
- Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
- Tags
- Technology, branding, identity, logo, font
- Production Technology
- Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
- Design Challenge
- As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
- Research
- Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
- Inspiration
- Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
- Project Duration
- This project took 3 month from end to end. Main design part was done in San Francisco.
- Operation Flow
- First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.
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