Wilsons Kazi Kuu: Ufungaji wa Chakula cha Mbwa by Gary Lawson is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2020
Wilsons Kazi Kuu: Ufungaji wa Chakula cha Mbwa
by Gary Lawson
Client: Lawson Design
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #94058The Design
About Wilsons Kazi Kuu: Ufungaji wa Chakula cha Mbwa
Maandishi ya Kitabu: Wilsons ni muundo wa ufungaji kwa ajili ya chakula cha mbwa kilichokamuliwa baridi. Mfululizo huu unahusisha bidhaa tatu, kila moja ikitolewa katika mifuko ya kilo 2.5 na kilo 10. Michoro ya mandhari ya Visiwa vya Uingereza inazunguka kila mfuko, na kila bidhaa ina jina na mchanganyiko wake wa rangi. Mifuko hii huchapishwa kwa mfumo wa CMYK kupitia mbinu ya flexography ikitumia wino wenye maji juu ya safu kamili ya wino mweupe, kisha humaliziwa kwa varnish safi ya kinga. Mifuko myepesi ya foili yenye vifungio vya zipu vinavyoweza kufungwa tena inachukua nafasi ya magunia mazito ya karatasi, ikisaidia kudumisha ubichi wa chakula kwa muda mrefu zaidi na kupunguza upotevu.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Wilsons Kazi Kuu: Ufungaji wa Chakula cha Mbwa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Wilsons Kazi Kuu: Ufungaji wa Chakula cha Mbwa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Wilsons Kazi Kuu: Ufungaji wa Chakula cha Mbwa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
- Dimensions & Packaging
- The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
- Tags
- pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
- Production Technology
- Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
- Design Challenge
- Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
- Research
- Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
- Inspiration
- Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
- Project Duration
- The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
- Operation Flow
- Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
- Image Credits
- Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
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