Pah Ji Hue Ufungashaji wa Chai by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2020
Pah Ji Hue Ufungashaji wa Chai
by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching
Client: PAH JI HUE' International Co;Ltd
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #94468The Design
About Pah Ji Hue Ufungashaji wa Chai
Pah Ji Hue ni mfululizo wa ufungashaji ulioundwa kwa ajili ya chai ya kawaida ya Taiwan na chai ya matunda ya Taiwan. Kopo la chuma la mviringo linahifadhi chai ya matunda, ambayo imechanganywa na matunda yaliyokaushwa, na sehemu ya juu ya kopo imeinuka kupitia muundo. Sanduku la karatasi linahifadhi chai ya kawaida na linabeba michoro rahisi ya mtindo wa kimjini. Sanduku la mbao linaunganisha aina zote mbili za bidhaa na pia linaweza kutumika kama sanduku la kuhifadhia. Vifungashio vyote vinazalishwa kwa uchapishaji wa offset, vikiwa na tabaka tofauti za uchapishaji kwenye nyuso. Mfululizo huu unawasilisha uonjaji wa chai kwa namna tulivu na rahisi.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Pah Ji Hue Ufungashaji wa Chai ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Pah Ji Hue Ufungashaji wa Chai inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pah Ji Hue Ufungashaji wa Chai ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
- Dimensions & Packaging
- Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm - Tags
- Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
- Production Technology
- Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
- Design Challenge
- 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box. - Research
- We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
- Inspiration
- Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
- Project Duration
- The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
- Operation Flow
- Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Patents
- Copyrights belong to PAH JI HUE' International Co;Ltd
- Team Members
- General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong - Image Credits
- Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019
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