Psiloreitis Kifungashio cha Kinywaji Baridi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Psiloreitis Kifungashio cha Kinywaji Baridi
Client: Psiloreitis
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #94659The Design
About Psiloreitis Kifungashio cha Kinywaji Baridi
Psiloreitis ni muundo wa kifungashio wa toleo maalum kwa ajili ya kinywaji baridi cha Gazoza. Kifungashio hiki kinaadhimisha miaka sabini ya uzalishaji. Kila lebo inawakilisha muongo tofauti, kuanzia miaka ya 1950 hadi miaka ya 2010, kwa kutumia michoro inayohusiana na mitindo ya mavazi, muziki na teknolojia ya kila kipindi. Miundo hii imepangwa kama vipande vya kisasa vya rangi na maumbo. Chupa imetengenezwa kwa kioo na lebo ni kifuniko cha karatasi, kilichochaguliwa kama suluhisho rafiki kwa mazingira. Kila chupa ina mtindo wake wa kipekee, hivyo mkusanyiko mzima unaweza kukusanywa.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Psiloreitis Kifungashio cha Kinywaji Baridi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Psiloreitis Kifungashio cha Kinywaji Baridi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Psiloreitis Kifungashio cha Kinywaji Baridi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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