Hou Juice Ufungashaji wa Juisi by Leng Chen

Hou Juice Ufungashaji wa Juisi by Leng Chen is a highly esteemed winner of the very prestigious 2020 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

DhahabuUfungashaji· 2020

Hou Juice Ufungashaji wa Juisi

by Leng Chen

Client: Pagoda

Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Hou Juice Ufungashaji wa Juisi

Hou Juice ni muundo wa ufungashaji kwa ajili ya chapa ya juisi fresh. Chupa ina kipenyo cha milimita 45 na urefu wa milimita 165. Chupa ya plastiki imefunikwa kwa filamu yenye mng'ao wa lulu na kumaliziwa kwa uso wa ukungu (frosting) na uchapishaji wa rangi maalum. Michoro ya nyani ndiyo dhamira kuu ya kuona, na hadithi tofauti imechorwa kwa kila ladha ya tunda. Nyani ni alama ya kampuni mama ya matunda na ni ishara ya uhai katika utamaduni wa Kichina. Muundo huu unalenga kuonyesha asili, ubichi na ubora, na kujenga uaminifu miongoni mwa wanunuzi wanaojali afya.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Hou Juice Ufungashaji wa Juisi ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Hou Juice Ufungashaji wa Juisi inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hou Juice Ufungashaji wa Juisi huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensions & Packaging: Diameter 45mm x Height 165mm
Tags: juice, packaging, branding, drink, beverages，
Production Technology: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Design Challenge: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Research: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspiration: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Project Duration: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Operation Flow: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Team Members: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Image Credits: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.