ODTU Sanat 20 Muundo Wa Kitambulisho Cha Kuona by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2020
ODTU Sanat 20 Muundo Wa Kitambulisho Cha Kuona
Client: Middle East Technical University
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #97941The Design
About ODTU Sanat 20 Muundo Wa Kitambulisho Cha Kuona
Kwa mwaka wa 20 wa SanD ya ODTU, sherehe iliyofanyika kila mwaka na Chuo Kikuu cha Ufundi cha Mashariki ya Kati, ombi lilikuwa kujenga lugha ya kuona ili kuonyesha matokeo ya miaka 20 ya tamasha. Kama ilivyo ombi, mwaka wa 20 wa sherehe hiyo ilisisitizwa kwa kuikaribia kama kipande cha sanaa iliyofunikwa kufunuliwa. Vivuli vya tabaka sawa za rangi ambazo huunda nambari 2, na 0 viliunda udanganyifu wa 3D. Udanganyifu huu unatoa hisia za kupumzika na nambari zinaonekana kama vile ziliyeyuka nyuma. Chaguo la wazi la rangi linaunda tofauti ndogo na utulivu wa wavy 20.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
ODTU Sanat 20 Muundo Wa Kitambulisho Cha Kuona ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. ODTU Sanat 20 Muundo Wa Kitambulisho Cha Kuona inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. ODTU Sanat 20 Muundo Wa Kitambulisho Cha Kuona ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
- Dimensions & Packaging
- The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
- Tags
- Visual Identity, Visual Communication, Graphic Design, Branding
- Production Technology
- As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
- Design Challenge
- Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
- Research
- This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
- Inspiration
- Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
- Project Duration
- The project started in October 2018 in Ankara and finished in March 2019.
- Operation Flow
- Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
- Team Members
- Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin - Image Credits
- All visual materials were designed and produced by Kenarkose Creative.
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