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DouChaSai Kifungashio cha Chai by 7654321 Studio

DouChaSai Kifungashio cha Chai by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ShabaUfungashaji· 2020

DouChaSai Kifungashio cha Chai

by 7654321 Studio

Client: 7654321 Studio

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #98146

Colors

The Design

About DouChaSai Kifungashio cha Chai

Maandishi ya Kitabu: DouChaSai ni muundo wa kifungashio ulioundwa kwa ajili ya chai iliyotunukiwa heshima katika shindano la chai la kienyeji lililofanyika katika Mlima Wuyi mnamo mwaka 2018. Sanduku hilo lina vipimo vya milimita 160 kwa 40 kwa 245 na limetengenezwa kwa karatasi maalum, likikamilishwa kwa uchapishaji wa rangi maalum wa skrini, upakaji wa rangi ya shaba (bronzing), na stika za chuma za kuhamishia. Uso wa sanduku umefunikwa na maandishi ya kikaligrafia ya Kichina, yakifuata maana na muundo wa maneno ya shindano la chai. Mistari ya maandishi ni minene na imechorwa kwa mvutano, hivyo maandishi hayo pia yanaonekana kama mchoro wa sanaa. Ndani ya sanduku kuna kisanduku kidogo cha chai pamoja na cheti cha ukusanyaji.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

DouChaSai Kifungashio cha Chai ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. DouChaSai Kifungashio cha Chai inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. DouChaSai Kifungashio cha Chai hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging
160*40*245mm
Tags
Tea, Tea Competition
Production Technology
Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research
Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration
According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration
The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow
Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members
Designer:Bosom
Photography:Hello小方

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