Hailuo Ufungashaji wa Vipokea Sauti vya Masikioni by Xiaomi is a highly esteemed winner of the very prestigious 2020 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2020
Hailuo Ufungashaji wa Vipokea Sauti vya Masikioni
by Xiaomi
Client: Xiaomi
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #98591The Design
About Hailuo Ufungashaji wa Vipokea Sauti vya Masikioni
Hailuo ni muundo wa ufungashaji ulioundwa kwa ajili ya vipokea sauti vya ndani ya sikio. Badala ya kuonyesha picha ya bidhaa, ufungashaji huu unaonyesha picha ya ganda la nautilus lililokatwa vipande, huku vipokea sauti vikiwekwa ndani ya uwazi wa mzunguko wake. Umbo la mzunguko wa ganda hilo linahusishwa na mwangwi wa sauti. Picha nzima imechorwa kwa kunyanyuliwa (embossed) juu ya uso ili kulipa ganda la nautilus hisia halisi. Karatasi ya fedha yenye wino mweusi inaipa pakiti mng'ao mdogo unaodokeza teknolojia ya hali ya juu. Sanduku la kuvuta lina tabaka mbili, hivyo vipokea sauti na nyaya zake huonekana kwanza na vifaa vya ziada hukaa chini.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Hailuo Ufungashaji wa Vipokea Sauti vya Masikioni ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Hailuo Ufungashaji wa Vipokea Sauti vya Masikioni inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hailuo Ufungashaji wa Vipokea Sauti vya Masikioni huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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