Korea Sport Coach Federation Kitambulisho Cha Kutambulisha Na Kuona by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2020
Korea Sport Coach Federation Kitambulisho Cha Kutambulisha Na Kuona
Client: Korea Sport Coach Federation
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
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About Korea Sport Coach Federation Kitambulisho Cha Kutambulisha Na Kuona
KSCF ni mgawanyiko wa michezo wa Kikorea ambao unakusanya wataalam wanaohusiana na michezo ikiwa ni pamoja na wachezaji wa timu ya kitaifa wanaofanya kazi na wa zamani, makocha, na wamiliki wa timu ya michezo. Alama ya moyo inatolewa kwenye mhimili wa XY, ambao unawakilisha mafuriko ya riadha na adrenaline, kujitolea kwa makocha na mapenzi kwa timu zao na upendo wa jumla kwa michezo. Alama ya moyo ina vipande vinne vya puzzle: sikio, mshale, mguu na moyo. Sikio linaashiria kusikiliza, mshale unaashiria lengo na mwelekeo, mguu unaashiria uwezo, na moyo unaashiria shauku.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Korea Sport Coach Federation Kitambulisho Cha Kutambulisha Na Kuona ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Korea Sport Coach Federation Kitambulisho Cha Kutambulisha Na Kuona inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Korea Sport Coach Federation Kitambulisho Cha Kutambulisha Na Kuona hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
- Dimensions & Packaging
- eco bags, 30cm X 29 cm
members' booklet, A5 size paper - Tags
- Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
- Production Technology
- For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
- Design Challenge
- The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
- Research
- We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them. - Inspiration
- The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
- Project Duration
- Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
- Operation Flow
- When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
- Patents
- Trademark 2020 Yena Choi, James Kim
- Team Members
- B for Brand Creative Team
- Image Credits
- B for Brand Creative Team
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