Muundo Morph Uwekaji Chapa wa Chakula na Vinywaji na Mars Design Consultants ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
Morph Uwekaji Chapa wa Chakula na Vinywaji
Mteja: Mars Design Consultants
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #98855Muundo
Kuhusu Morph Uwekaji Chapa wa Chakula na Vinywaji
Morph ni programu ya uwekaji chapa kwa ajili ya baa na mkahawa uliopo juu ya jengo (rooftop) mjini Hangzhou, Uchina. Utambulisho huu unatokana na Liangzhu, hadithi ya kale ya mapenzi ya Kichina, na pia mbawa zenye rangi za upinde wa mvua za kipepeo aina ya blue morpho. Nembo hii inaunganisha maumbo ya mbawa za kipepeo wa kike na wa kiume kuwa alama moja. Mandhari ya rangi ya zambarau iliyokolea inaashiria usiku wenye nyota, huku mbawa zikionesha mpito wa rangi za upinde wa mvua. Muundo wa kipepeo unaofanana na kaleidoskopu ndio kipengele kikuu cha kigrafiki. Muundo huu umetumika kwenye menyu, kibaksha cha kiberiti, michoro ya mwendo (motion projections), na kazi ya sanaa ya sanamu ukutani.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Morph Uwekaji Chapa wa Chakula na Vinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Morph Uwekaji Chapa wa Chakula na Vinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Morph Uwekaji Chapa wa Chakula na Vinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
- Vipimo na Ufungashaji
- Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm - Lebo
- Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
- Teknolojia ya Uzalishaji
- The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
- Changamoto ya Ubunifu
- In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
- Utafiti
- A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style. - Msukumo
- The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow. - Muda wa Mradi
- The project started in 2019 and this bar and restaurant is located in Hangzhou China.
- Mtiririko wa Uendeshaji
- The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph. - Hataza
- MARS
- Wanatimu
- Angela Lu Zhang
Nico Xu YiFei - Haki za Picha
- MARS
Imedhaminiwa
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