Holiday Gift Set Ufungashaji wa Seti ya Zawadi by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2020
Holiday Gift Set Ufungashaji wa Seti ya Zawadi
Client: Salvita Design
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
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The Design
About Holiday Gift Set Ufungashaji wa Seti ya Zawadi
Holiday Gift Set ni muundo wa ufungashaji kwa mkusanyiko wa zawadi za sikukuu zinazoweza kutumiwa. Seti hiyo ina kipande cha chokoleti cha gramu 80, kifurushi cha chai ya mitishamba cha gramu 40, chupa ya asali asilia ya gramu 200 na mshumaa wenye harufu ya mdalasini wa gramu 140. Michoro imechochewa na Zemyna, mungu wa kike wa dunia wa Kilithuania, aliyeonyeshwa hapa kama mtu wa kisasa akiwa amevaa viatu vya michezo na vifaa vya kusikiliza sauti. Nywele ndefu nyeupe za mungu huyo wa kike zinakumbusha theluji na picha zinazojulikana za sherehe. Rangi za asili zilizonyamazishwa zinaonyesha viungo. Uchapishaji wa offset, fleksografia na dijitali umetumika.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Holiday Gift Set Ufungashaji wa Seti ya Zawadi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Holiday Gift Set Ufungashaji wa Seti ya Zawadi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Holiday Gift Set Ufungashaji wa Seti ya Zawadi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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