Hak Hi Kong Wakati Wa Ujenzi Wa Bandari by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2020
Hak Hi Kong Wakati Wa Ujenzi Wa Bandari
by Shih Pei, Huang and Chia Lin, Wang
Client: National Yunlin University of Science and Technology
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
Verified Award Winner
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About Hak Hi Kong Wakati Wa Ujenzi Wa Bandari
Pendekezo hilo hutumia dhana tatu kujenga mfumo wa CI kwa Yong-An Fishing Port. Ya kwanza ni nembo mpya kuunda na nyenzo maalum za kuona zilizoondolewa kwa tabia ya kitamaduni ya jamii ya Hakka. Hatua inayofuata ni uchunguzi wa uzoefu wa burudani, kisha kuunda wahusika wawili wa mascot anayewakilisha na waache waonekane katika vivutio vipya vya kuwaongoza watalii ndani ya bandari. Mwisho lakini sio uchache, kupanga matangazo tisa ndani, yanayozunguka na shughuli za burudani na vyakula vya kupendeza.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Hak Hi Kong Wakati Wa Ujenzi Wa Bandari ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Hak Hi Kong Wakati Wa Ujenzi Wa Bandari inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hak Hi Kong Wakati Wa Ujenzi Wa Bandari ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Team Members
- Chia Lin,Wang
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