Muundo Bomapp Ubunifu wa Kitambulisho cha Chapa na Taiyoon Lee ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
Bomapp Ubunifu wa Kitambulisho cha Chapa
na Taiyoon Lee
Mteja: Bomapp
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #99409Muundo
Kuhusu Bomapp Ubunifu wa Kitambulisho cha Chapa
Bomapp ni ubunifu wa kitambulisho cha chapa ulioundwa kwa ajili ya kampuni ya teknolojia ya bima. Jina Bomapp linachanganya boheom, neno la Kikorea linalomaanisha bima, na neno map. Alama, michoro ya mtindo, na muundo mzima kwa jumla vinawasilisha wazo la kukumbatia, jambo linaloimarisha zaidi kitambulisho cha chapa hiyo. Nembo-jina inajumuisha herufi B, iliyochorwa kuakisi uwiano wa dhahabu (golden ratio). Jiometri sahihi imetumika kuonyesha uaminifu na taaluma, ambazo ndizo thamani za msingi za sekta ya bima. Nembo hiyo huonekana katika rangi moja, buluu au nyeupe, kutegemeana na rangi ya mandhari nyuma yake.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Bomapp Ubunifu wa Kitambulisho cha Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Bomapp Ubunifu wa Kitambulisho cha Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Bomapp Ubunifu wa Kitambulisho cha Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Vipimo na Ufungashaji
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Lebo
- Bomapp , insurance, finance, branding
- Teknolojia ya Uzalishaji
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Changamoto ya Ubunifu
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Utafiti
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Msukumo
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Muda wa Mradi
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Mtiririko wa Uendeshaji
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication. - Wanatimu
- Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim
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