Neon Nights Primary Function: Фазои ташкилкунандаи намоишгоҳи савдо аз Hong Kong Trade Development Council

Тарҳи Neon Nights Primary Function: Фазои ташкилкунандаи намоишгоҳи савдо аз Hong Kong Trade Development Council ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни чорабинӣ ва рӯйдод мебошад.

НуқраЧорабинӣ· 2021

Neon Nights Primary Function: Фазои ташкилкунандаи намоишгоҳи савдо

аз ҷониби Hong Kong Trade Development Council

Муштарӣ: Hong Kong Trade Development Council

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Чорабинӣ

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Дар бораи Neon Nights Primary Function: Фазои ташкилкунандаи намоишгоҳи савдо

Book Text: Neon Nights ин тарҳи чорабинист, ки барои як намоишгоҳи савдои мӯд дар Ҳонгконг офарида шудааст. Консепсия равандҳои ҷории рангҳои мӯдро бо намуди аломатҳои неонии ретрои кӯчаҳои Ҳонгконг омехта мекунад. Се минтақа тарҳрезӣ шуданд. Дар даромадгоҳи асосии маҳал як иншооти хушомадгӯӣ насб карда шудааст. Даромадгоҳи толори намоишгоҳ низ коркарди ба он мувофиқро гирифт. Дар дохили толор, як фазои бисёрфунксионалии 300 метри мураббаъ намоишҳои мӯд, семинарҳо ва вохӯриҳои ғайрирасмиро мизбонӣ мекунад. Чорчӯбаҳои металлӣ бо нақшҳои буришӣ, панелҳои ранга бо равшании пасзамина ва аломатҳои услуби неонӣ намуди пурҷӯшу хурӯшро ташаккул медиҳанд.

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Дар бораи Ҷоизаи нуқрагии A' Design Award

Neon Nights Primary Function: Фазои ташкилкунандаи намоишгоҳи савдо ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Neon Nights Primary Function: Фазои ташкилкунандаи намоишгоҳи савдо асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Neon Nights Primary Function: Фазои ташкилкунандаи намоишгоҳи савдо офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Андоза ва бастабандӣ: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Тегҳо: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Технологияи истеҳсол: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Мушкилоти дизайн: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Таҳқиқот: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Илҳом: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Давомнокии лоиҳа: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Ҷараёни кор: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Патентҳо: Copyrights belong to Hong Kong Trade Development Council, 2019
Аъзои гурӯҳ: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Ҳуқуқи тасвирҳо: Hong Kong Trade Development Council