Gateway To Future Намоишгоҳ by Oval Design Ltd.

Gateway To Future Намоишгоҳ by Oval Design Ltd. is a highly esteemed winner of the very prestigious 2023 Ҷоизаи тиллоии A' Design Award in Дизайни чорабинӣ ва рӯйдод Competition Category.

ТиллоЧорабинӣ· 2023

Gateway To Future Намоишгоҳ

by Oval Design Ltd.

Client: Planning Department of HKSAR Government

Ҷоизаи тиллоии A' Design Award Winner in Чорабинӣ Category

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Verified Award Winner
Verify Award Status for #144698

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gateway To Future Намоишгоҳ

Роҳи ба оянда намоишгоҳи берунаи ҷолибест, ки таҷрибаҳои физикӣ ва виртуалиро барои эҷоди таҷрибаҳои фарогир дар ҳам меомезад. Тамоми намоишгоҳ ба тарзи ҷолиб, интерактивӣ ва осонфаҳм барои намоиш додани пешрафтҳои беҳтарини инфрасохторҳои нақлиёти баҳрӣ, заминӣ ва ҳавоӣ тарроҳӣ шудааст, ки Ҳонгконгро ба шаҳри ҷаҳонии Осиё табдил медиҳад. Гурӯҳ дар бораи ҳамгироии маълумоти воқеӣ ва унсурҳои бозиҳо фикр кард то бозии табахаи гибридии шоҳмотро бо бозиҳои мобилии онлайни махсус барои бозӣ кардан ва таҷриба андӯхтани меҳмонон таҳия кунад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Gateway To Future Намоишгоҳ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Gateway To Future Намоишгоҳ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Gateway To Future Намоишгоҳ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
Dimensions & Packaging: Approximately 500 square metres
Tags: event, exhibition, multimedia, interactive, AR, game, public space
Production Technology: EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
Design Challenge: To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
Research: With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
Inspiration: Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
Project Duration: The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
Operation Flow: Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
Team Members: Creative Director: Dennis Wong, Design Director: Dominic Kam, Designer: Adrianne Chong, Christy Wai, Liam Ho, Thera Ng and Project Management: Jason Chan, Chloe Yeung
Image Credits: Oval Design Ltd.