Feel The Vineyard Намоиши Токзор by Kelvin Chan

Feel The Vineyard Намоиши Токзор by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни чорабинӣ ва рӯйдод Competition Category.

БиринҷЧорабинӣ· 2020

Feel The Vineyard Намоиши Токзор

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

Ҷоизаи биринҷии A' Design Award Winner in Чорабинӣ Category

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Colors

The Design

About Feel The Vineyard Намоиши Токзор

Намоиши Токзор як тарҳи намоишгоҳӣ буда, барои ярмаркаи тиҷории шароб ва машрубот дар Ҳонконг эҷод шудааст. Тарҳбандӣ масоҳати ҳаштсаду сию се метри мураббаъро дар бар мегирад ва ғурфаҳо барои 255 бренди шароб дар он ҷойгир шудаанд. Мавзӯи асосӣ токзор мебошад. Чӯб, алаф ва металл маводи асосӣ ба шумор мераванд. Нақшҳои чӯбӣ бочкаҳои анъанавиро ба ёд меоранд, дар ҳоле ки алаф боғи ангурро тасвир мекунад. Барои воҳидҳои намоишӣ шкафҳои металлии симдор интихоб шудаанд, то ки фазо сарфа шавад ва имконияти ҷобаҷогузории чандир фароҳам ояд. Девори атргин бӯйҳои гуногуни шаробҳои австралиягиро пешниҳод мекунад ва бари шароб минтақаи ором барои чашидани шаробро таклиф менамояд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Feel The Vineyard Намоиши Токзор ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Feel The Vineyard Намоиши Токзор ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Feel The Vineyard Намоиши Токзор эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council