Capsules of Wonder Гузаргоҳи муқаддимавӣ by Hong Kong Trade Development Council

Capsules of Wonder Гузаргоҳи муқаддимавӣ by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни чорабинӣ ва рӯйдод Competition Category.

БиринҷЧорабинӣ· 2020

Capsules of Wonder Гузаргоҳи муқаддимавӣ

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Ҷоизаи биринҷии A' Design Award Winner in Чорабинӣ Category

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Verified Award Winner

Verify Award Status for #90049

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Capsules of Wonder Гузаргоҳи муқаддимавӣ

Capsules of Wonder гузаргоҳи муқаддимавӣест, ки барои толори намоишгоҳи соатҳо дар Ҳонконг тарҳрезӣ шудааст. Фазои 1800 метри мураббаъ меҳмононро пеш аз ошноӣ бо 140 бренди байналмилалии соатсозӣ пешвоз мегирад. Дарвозаи шашкунҷа бо экрани LED ба гузаргоҳе бо дарозии 45 метр ва баландии 6 метр роҳ мебарад. Толори кушода саҳнаеро барои намоиши маҳсулот, семинарҳо ва зиёфатҳои расмӣ дар бар мегирад. Чор дарвозаи шашкунҷа ба минтақаҳои мавзӯӣ бо номҳои Arctic Retreat, Aqua Pod, Botanic Lab ва Time Observatory кушода мешаванд. Деворҳо аз системаҳои алюминии қобили истифодаи такрорӣ сохта шуда, бо чопҳои винилии кашидашуда пӯшонида шудаанд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Capsules of Wonder Гузаргоҳи муқаддимавӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Capsules of Wonder Гузаргоҳи муқаддимавӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Capsules of Wonder Гузаргоҳи муқаддимавӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Dimensions & Packaging: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Tags: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Production Technology: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Design Challenge: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Research: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Inspiration: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.