World Cyber Games 2019 Xi'an Фестивали киберварзиш аз Kenneth Nienhuser

Тарҳи World Cyber Games 2019 Xi'an Фестивали киберварзиш аз Kenneth Nienhuser ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи тиллоии A' Design Award дар категорияи мусобиқавии Дизайни чорабинӣ ва рӯйдод мебошад.

ТиллоЧорабинӣ· 2020

World Cyber Games 2019 Xi'an Фестивали киберварзиш

аз ҷониби Kenneth Nienhuser

Муштарӣ: Eidetic Marketing

Ғолиби Ҷоизаи тиллоии A' Design Award дар категорияи Чорабинӣ

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

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Дар бораи World Cyber Games 2019 Xi'an Фестивали киберварзиш

World Cyber Games 2019 Сиан — фестивали киберварзишест, ки дар давоми чор рӯз дар маркази намоишгоҳии шаҳри Сиани Чин баргузор гардид. Ин чорабинӣ масоҳати 30 000 метри мураббаъро дар бар гирифта, 504 варзишгарро аз 33 кишвар гирд овард. Тарҳ бар шакли мукааби логотипи чорабинӣ асос ёфтааст. Нуқтаҳо, қирраҳо ва рӯйҳои мукааб дар саҳна, аломатҳои роҳнамо ва маҳсулоти ёдгорӣ истифода шудаанд. Дар майдони марказӣ мукаабе, ки дар як қирра мувозинат дорад, ҳамчун ёдгории LED сохта шуд. Роҳравҳо, саҳнаҳо ва иншоот тавре ба нақша гирифта шуданд, ки ҷараёни ҳаракати меҳмононро равона кунанд. Барнома мусобиқа, маросими ифтитоҳ, фестивали мусиқӣ ва чорабинии косплейро дар бар мегирифт.

Эътироф

Дар бораи Ҷоизаи тиллоии A' Design Award

World Cyber Games 2019 Xi'an Фестивали киберварзиш ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки World Cyber Games 2019 Xi'an Фестивали киберварзиш ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. World Cyber Games 2019 Xi'an Фестивали киберварзиш эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Андоза ва бастабандӣ: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Тегҳо: game, eSports, WCG, World cyber games, festival
Технологияи истеҳсол: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Мушкилоти дизайн: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Таҳқиқот: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Илҳом: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Давомнокии лоиҳа: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Ҷараёни кор: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Аъзои гурӯҳ: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung