ዲዛይን Yic Barbecue Market 視覚アイデンティティ ብ Youjia Gu ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2020
Yic Barbecue Market 視覚アイデンティティ
ዓሚል: MET Creative Brand
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #100459 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Yic Barbecue Market 視覚アイデンティティ
Yic Barbecue Market ንባርበኪው ቤት-መግቢ እተሰርሐ ሕልማዊ መንነት (ቪዥዋል ኣይደንቲቲ) እዩ። እዚ መንነት'ዚ ኣብቲ ካብ ምጥባስ ዝፍጠር ድምጺ ማለት "ዚላ" ተመርኲሱ ዝተሃንጸ ኮይኑ፡ ነቲ ናይ ብራንድ ጭርሖን ሰፊሕ ስርዓት ጽሑፍ ኮፒራይትን ይቐርጽ። ሓደ ንእሽቶ ስጋ በላዒ ገጸ-ባህርይ ብስም "ዚላ ብስት" ተባሂሉ ዝፍለጥ፡ ብጎሳጉስን ክፉት ኣፉን ዝልለ ኮይኑ፡ ከም መስሓቢ ምልክት (ማስኮት) ናይቲ ብራንድ የገልግል። ክቡባዊ ቅርጺታት ከም ኮኸብትን ፍርፍር ክዳውንትን ንፕላኔትን ጠፈርን ዘጠቓልል ትርጉም ብምሃብ፡ ነቲ "ፕላኔት ባርበኪው" ዝብል ኣርእስቲ ይድግፉ። ፈኰስ ዝበለ ብርቱኳናውን ሰማያዊ-ቀጠልያውን ሕብርታት ድማ ንመንነት'ዚ ተጻዋቲን ዘመናዊ ኣቀራርባን ይህብዎ። እዚ መንነት'ዚ ኣብ 280 ትርብዒት ሜትሮ ውሽጣዊ ቦታ ተተግቢሩ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Yic Barbecue Market 視覚アイデンティティ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Yic Barbecue Market 視覚アイデンティティ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Yic Barbecue Market 視覚アイデンティティ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
- ዓቐንን ማዕሸግን
- The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
- መለለዪታት
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
- ናይ ምፍራይ ቴክኖሎጂ
- The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
- ናይ ዲዛይን ብድሆ
- If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
- ምርምር
- When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
- ምንጪ ሓሳብ
- Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
- ናይ ፕሮጀክት ግዜ
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- ናይ ስርሒት ፍሰት
- On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
- ፓተንታት
- Copyrights belong to Youjia Gu, 2018
- ኣባላት ጋንታ
- Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei - ናይ ስእሊ ክረዲት
- Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
