ዲዛይን Serious Little Squid ራእያዊ መንነት ብ Youjia Gu ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2020
Serious Little Squid ራእያዊ መንነት
ዓሚል: MET Creative Brand
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #100470 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Serious Little Squid ራእያዊ መንነት
ሲርየስ ትሕቲ ስኩዊድ ንሓደ ቤት-መግቢ ብራንድ ዝተፈጠረ ራእያዊ መንነት እዩ። እዚ መንነት ኣብ ልዕሊ ኤ ዜንግ፣ ንኣባላት ቤት-ጽሕፈት ናይ ከተማ ዝውክል ናይ ስኩዊድ ገጸ-ባህርይ ተመስሪቱ ዝተሃነጸ እዩ። ከምዚ ዝኣመሰሉ ዝርዝራት ማለት ካራካቲ ኣብ ክሳድ ዝእሰር ልኻይ ከምኡውን መጎልበቢ ርእሲ ነቲ ገጸ-ባህርይ ብቐሊሉ ንኽልለ ይገብሩዎ። ናይ ስእሊ ቅርጺ ኣገባቡ ንጸሊምን ጻዕዳን ስቕታዊ ፊልምታት ዝስዕብ ኮይኑ፣ ቀዝሓዛ ዝኾነ ትሕዝቶ ምስሓቅን ቀሊላት ናይ ካርቱን ትርኢታትን ይጠቕም። "ናይ ውሽጣዊ ትያትር" ዝተባህለ ሓደ ሰነድ ናይ ስእልታት ዝሓቖፈ ተኸታታሊ ስራሕ ኣብ ሓንቲ ዓባይ ከተማ ዝካየድ መዓልታዊ ህይወት ይገልጽ። ዕላማኡ ድማ ኣወንታዊ ናይ ብራንድ ቃና ንምህናጽን ምስ ንኣሽቱ ተጠቀምቲ ዕሙት ዝምድና ንምምስራትን እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Serious Little Squid ራእያዊ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Serious Little Squid ራእያዊ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Serious Little Squid ራእያዊ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
- ዓቐንን ማዕሸግን
- The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
- መለለዪታት
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
- ናይ ምፍራይ ቴክኖሎጂ
- Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
- ናይ ዲዛይን ብድሆ
- Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
- ምርምር
- Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
- ምንጪ ሓሳብ
- With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
- ናይ ፕሮጀክት ግዜ
- The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
- ናይ ስርሒት ፍሰት
- In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
- ፓተንታት
- Copyrights belong to Youjia Gu, 2019.
- ኣባላት ጋንታ
- Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei - ናይ ስእሊ ክረዲት
- Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
