ዲዛይን SberBank Online ቀንዲ ተግባር፡ ናይ ሞባይል ባንክ መተግበሪ ብ SberBank Online Design Team ኣብ ናይ ውድድር ምድብ ንድፊ ሞባይል ቴክኖሎጂ፣ ኣፕሊኬሽንን ሶፍትዌርን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርሞባይል· 2021
SberBank Online ቀንዲ ተግባር፡ ናይ ሞባይል ባንክ መተግበሪ
ዓሚል: Sberbank
ኣብ ምድብ ሞባይል ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #101823 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ SberBank Online ቀንዲ ተግባር፡ ናይ ሞባይል ባንክ መተግበሪ
SberBank Online ንዓቢ ሩስያዊ ባንክ ዝተዳለወ ናይ ሞባይል ባንክ መተግበሪ እዩ። ዳርጋ ኩሎም ናይ'ቲ ባንክ ባንካዊ ፍርያት ብመንገዲ እቲ መተግበሪ ብኦንላይን ክርከቡ ይኽእሉ። ባህላዊ ባንካዊ ኣገልግሎታት ምስ ናይ ኣነባብራ ባህሪያት ከም ዕላላት፡ ዛንታታትን ካታሎግን ተጠሚሮም ኣለዉ። ንምስግጋር ገንዘብ ዝያዳ ውልቃዊ ንምግባሮም ሕብራዊ ናይ ፖስታ ካርድታትን ስቲከራትን ክውሰኹ ይኽእሉ። ሓደ ልውውጥ ነዊሕ ግዜ ምስ ዝወስድ፡ ኣብ ክንዲ ጥራሕ ዝኾነ ናይ ምጽዓን ገጽ ብእንቅስቓስ ዝሰርሕ ስክሪን ይረአ። እቲ ቀንድን መእተውን ስክሪናት ብመሰረት ቦታን ናይ መዓልቲ ግዜን ውልቃዊ ይኾኑ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
SberBank Online ቀንዲ ተግባር፡ ናይ ሞባይል ባንክ መተግበሪ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። SberBank Online ቀንዲ ተግባር፡ ናይ ሞባይል ባንክ መተግበሪ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። SberBank Online ቀንዲ ተግባር፡ ናይ ሞባይል ባንክ መተግበሪ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
- ዓቐንን ማዕሸግን
- Above iOS 10.0 / Above Android 10.0
- መለለዪታት
- Digital Banking, Personalization, Emotional Design, app.
- ናይ ምፍራይ ቴክኖሎጂ
- Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
- ናይ ዲዛይን ብድሆ
- One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
- ምርምር
- The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
- ምንጪ ሓሳብ
- SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
- ናይ ፕሮጀክት ግዜ
- In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
- ናይ ስርሒት ፍሰት
- There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
