Wolffstrunk ቀንዲ ተግባር፡ ናይ ትካል መንነት by Karen Cuthbert

Wolffstrunk ቀንዲ ተግባር፡ ናይ ትካል መንነት by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ብሩርግራፊክ· 2021

Wolffstrunk ቀንዲ ተግባር፡ ናይ ትካል መንነት

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Wolffstrunk ቀንዲ ተግባር፡ ናይ ትካል መንነት

Wolffstrunk ኣብ ብሕታዊ ናይ ኣልኮላዊ መስተ ፋብሪካ ንዝፍረይ ናይ ፍረታት ሽናፕስን ናይ ፍረታት ሊከርን ብራንድ እተፈጥረ ናይ ትካል መንነት እዩ። ግራፊካዊ ምንካይን ልክዕነትን ነቲ ትርኢታዊ መንነት ይገልጽዎ። ቀሊል ምስሊ ተኹላ ከም ናይ ትካላዊ ዲዛይን ስርዓት መንደፊ ምልክት ኮይኑ የገልግል፣ ንዕኡ ድማ ስታይላይዝድ ዝኾነ ቅርጺ ነጠብጣብ ተወሲኹዎ። ንቕነቕ ዝብል ርእሲ ነቲ ምልክት ዋዛዊ ባህሪ ይህቦ ከምኡ'ውን ተለዋዋጢ ኣቀማምጣ የፍቅድ። እቲ ስርዓት ዝተጠመረ ምልክት፣ ናይ ንግዲ ሰነዳት፣ ናይ ጥርሙዝ ለበላ፣ ፖስተራት፣ ፖስት ካርድታት፣ ናይ ብራንድ መጽሓፍን ሓጺር ናይ መርበብ ሓበሬታ ኣኒሜሽንን የጠቓልል።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Wolffstrunk ቀንዲ ተግባር፡ ናይ ትካል መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Wolffstrunk ቀንዲ ተግባር፡ ናይ ትካል መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Wolffstrunk ቀንዲ ተግባር፡ ናይ ትካል መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020