ዲዛይን 2030 Messaging Gift ናይ ህያብ ካርድ ብ Tist ኣብ ናይ ውድድር ምድብ ንድፊ ናውቲ ህያብ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንናውቲ ህያብ· 2020

2030 Messaging Gift ናይ ህያብ ካርድ

ብ Tist

ዓሚል: Tist

ኣብ ምድብ ናውቲ ህያብ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #102099 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ 2030 Messaging Gift ናይ ህያብ ካርድ

2030 መልእኽታዊ ህያብ ብዕድመ ዕስራን ሰላሳን ንዘለዉ ተጠቀምቲ ዝተዳለወ ሓደ ስርዓት ናይ ህያብ ካርድታት እዩ። እዞም ካርድታት ኣብ ኩሎም ናይ ብራንድ ዱኳናት ናይ ሓንቲ ዓለም-ለኻዊ ናይ ልምዲ ህይወት ኩባንያ ክጠቀሙ ይኽእሉ። ኩሉ ካርድ ብቃላት ንዚ ዕድመ ጉጅለ ልሙዳት ዝተጻሕፈ ሓጺር መልእኽቲ ምትብባዕ፣ ናእዳ፣ ምጽንናዕ ወይ ናይ ዕንባባ ተሓቢቕ ይሓዝ። ዓሰርተ ዓይነታት ዝተሰርሑ ኮይኖም፣ ነፍስወከፎም 50 ብ 90 ሚሊሜተር ዝዓቐኖም እዮም። ዝተፈላለዩ ሕብርታትን ንዲባትን ንዝገጽ ካርድ ሰለስተ-ኣንፈታዊ ስምዒት ንኽህልዎ ብንጽርጽር ተደኹኑ። እዞም ካርድታት ሰባት መልእኽቲ ክሰዱን ንርእሶም ከም ናቶም ክሕዙን ዘኽእሎም እዮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

2030 Messaging Gift ናይ ህያብ ካርድ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። 2030 Messaging Gift ናይ ህያብ ካርድ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። 2030 Messaging Gift ናይ ህያብ ካርድ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
ዓቐንን ማዕሸግን: 50mm*90mm0.03mm / 10 types
መለለዪታት: Card, Message
ናይ ምፍራይ ቴክኖሎጂ: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
ናይ ዲዛይን ብድሆ: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
ምርምር: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
ምንጪ ሓሳብ: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
ናይ ፕሮጀክት ግዜ: May ~ December, 2018, All brand stores of CJ Group in Korea
ናይ ስርሒት ፍሰት: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
ኣባላት ጋንታ: TIST, Client : CJ