Hmp ራእያዊ መንነት by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2021

Hmp ራእያዊ መንነት

by Fanny De Bray

Client: Made for you

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Hmp ራእያዊ መንነት

HMP ንሓደ ናይ መካኒካል ኢንጅነሪንግ ጉጅለ ዝተፈጠረ ራእያዊ መንነት እዩ። እቲ ሎጎ ንብርታዐ እታ ኩባንያ ዘጉልሕ ኮይኑ፡ ንርክባ የነጽር። እቶም ፊደላት፡ እቲ ጉጅለ ኣብ ቁጽራታቱ ብዝሓትሞ ተመሳሳሊ ኣገባብ እዮም ተቐሪጾም። ኣብ ድሕሪት ዘለዉ ስእልታትን ቴክኒካዊ መደባትን ነቲ HMP ዝህቦ ዓለምለኻዊ ደገፍ የንጸባርቑ። ነፍስወከፍ ናይ ክእለት ዓውዲ ብፒክቶግራምን ብፍሉይ ሕብርን ተለልዩ ኣሎ፡ እዚ ድማ ምስቲ ዓሚል ብምትሕብባር ነቶም ዝተፈላለዩ ኣገልግሎታት ንምግላጽ ተመሪጹ እዩ። እቲ መንነት ንዲጂታልን ንሕትመትን ሚድያ ዝተመዓራረየ ኮይኑ፡ ናይ ስራሕ ካርድታት፡ ወረቐት ደብዳበን ፎልደራትን የጠቓልል።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Hmp ራእያዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Hmp ራእያዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Hmp ራእያዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez