La Pause Parisienne 視覚ኣይደንቲቲ by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ሓጺንግራፊክ· 2021
La Pause Parisienne 視覚ኣይደንቲቲ
Client: Made for you
ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
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About La Pause Parisienne 視覚ኣይደንቲቲ
ላ ፖውዝ ፓሪዝየን ኣብ ፓሪስ ንዝርከብ ተንሳፋፊ ናይ ፍጻመ ቦታ ዝተፈጥረ ራእያዊ መንነት እዩ። ፊደላት እቲ ስም ከም ቅጠላት ገረብ ተቐሪጾም ዝቖሙ ኮይኖም፡ ምስ ጎባዕባዕ ዝበለ ቅርጺ ቅጠላት ዝተሓወሰ ሰሪፍ ታይፖግራፊ ድማ ውቁብን ልኡምን ባህርይ ይህቦም። እታ ፊደል ዩ ከም ምልክት ስንብራት (pause) ኮይና ትንበብ፡ ከምኡ'ውን ኣብ ውሽጢ እታ ቃል ብዘሎ ባዶ ቦታ ብዘውዲ ቅጠላት ተኸቢባ ትርአ። ኣብ ዙርያ እቲ ሎጎ ዝርከቡ ልምላሜን ስእልታት ኣትክልትን ንህላወ ተፈጥሮ ንምድልዳል ይሕግዙ። እዚ መንነት እዚ ምስቲ ናይ 460 ትርብዒት ሜትሮ ዝኸውን ተሓዲሱ ዘሎ ቦታ ዘጋጥሞ ናይ ዕንባባ ስንክታት ዝሳነ ኮይኑ፡ እቲ ቦታ ድማ ብመዓልትን ብለይትን ኣኼባታትን ፍጻመታትን የአንግድ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
La Pause Parisienne 視覚ኣይደንቲቲ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። La Pause Parisienne 視覚ኣይደንቲቲ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። La Pause Parisienne 視覚ኣይደንቲቲ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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