Chinese Zodiac ታይፖግራፊ by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2021

Chinese Zodiac ታይፖግራፊ

by Mengyu Cao

Client: YiQi Hanzi

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Chinese Zodiac ታይፖግራፊ

እቲ ቻይናዊ ዞዲያክ ታይፖግራፊ 12 ፊደላት የጠቓልል። ኣንጭዋ፣ በሬ፣ ነብሪ፣ ጣውላ፣ ዘንዳ፣ ተመን፣ ፈረስ፣ ጠሊ፣ ጦጣ፣ ዶርሆ፣ ከልቢ፣ ሓሰማ። ቻይናዊ ካሊግራፊን ቻይናዊ ባህላዊ ማይ-ቀለም ስእሊን የወሃሃድ። ብዲዛይን ሓሳብ፡ ነቲ መበቆላዊ ካሊግራፊ ቅርጺ የጋህስን ትርጉም ናይ ነፍሲ ወከፍ ፊደል ብውሽጡ ንኸርኢ ፈጠራዊ ስእልታት ብሓርሞኒ የወሃህዶ። ቻይናዊ ፊደላት ንቻይንኛ ዘይፈልጡ ሰባት ኩሉ ግዜ ከም ዝተሓላለኸ ስእሊ ይመስል። ዕላማ ናይዚ ፕሮጀክት ቻይናዊ ባህሊ ንምዝርጋሕ ነቶም ቻይናዊ ፊደላት ንኹሎም ሰባት ርዱእ ንምግባር እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Chinese Zodiac ታይፖግራፊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Chinese Zodiac ታይፖግራፊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Chinese Zodiac ታይፖግራፊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao