Minimo ናይ ህያብ ሳጹን by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ናውቲ ህያብ Competition Category.

ነሓስናውቲ ህያብ· 2026

Minimo ናይ ህያብ ሳጹን

by Rilind Hoxha

Client: Why Agency

ናይ ነሓስ ሽልማት A' Design Award Winner in ናውቲ ህያብ Category

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Colors

The Design

About Minimo ናይ ህያብ ሳጹን

ሚኒሞ ብስማራግድ 1969 ዝተዳለወ ናይ ቆልዑ ስልማት እኩብ ኮይኑ፡ ናይ ህያብ ሳጹንን ምሉእ ተመኩሮ ምሃብ ህያብን ብዋይ ኤጀንሲ (Why Agency) እዩ ተፈጢሩ። እቲ ኣምር ኣብ ናይ ቆልዓ ቀዳማይ ክቡር ህያብ ዝተመስረተ ኮይኑ፡ ነቲ ህሞት ምቕባል ስልማት ናብ ተጻዋታይን ዘይርሳዕን ተመኩሮ ይቕይሮ። ምስቶም ናይ ስልማት ኣቕሑ ብተወሳኺ፡ እቲ ሳጹን ካብ ናይ ወርቂ እኩብ ዲዛይናት ዝሓዘ ጥማር ስቲከር፡ መጽሓፍ ምሕባር ሕብሪ፡ ሕብራውያን ርሳሳት፡ ከምኡውን ንመጀመርታ ግዜ ንዝገዝኡ ዓማዊል ናይ ሚኒሞ ህጻን ፓስፖርት የጠቓልል። ነፍሲ ወከፍ ኣካል ቆልዑ ካብቲ ስልማት ንላዕሊ ንኸናድዩ፡ ንኽፈጥሩን ምስቲ እኩብ ንኽራኸቡን የተባብዕ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Minimo ናይ ህያብ ሳጹን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Minimo ናይ ህያብ ሳጹን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Minimo ናይ ህያብ ሳጹን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili