ዲዛይን Chez Vous መለለዪ ብራንድ ብ Ruis Vargas ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2021

Chez Vous መለለዪ ብራንድ

ብ Ruis Vargas

ዓሚል: Laika

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #120238 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Chez Vous መለለዪ ብራንድ

ሸ ቩ (Chez Vous) ኣብ ሳኦ ፓውሎ፡ ብራዚል ንዝርከብ ቤልጅያዊ ቤት-መግቢ እተፈጥረ ትርኢታዊ መንነት እዩ። እዚ መንነት ንቤልጅያዊ ኣይኮናት፡ ከም ማግሪት፡ ማነከን ፒስ፡ ዝናብን ባህላዊ ጥብሲ ድንሽን፡ ብቐሊል ኣገባብ ስእሊ ይትርጉሞም። ሓጸርቲ ጽሑፋት ንቤልጅያዊ ላህጃታት ዘጠቓልል ኮይኑ፡ ንግራፊካዊ ውህደታት ናይ ዋዛ ስምዒት ይውስኸሉ። እዚ መንነት ኣብ ሜኑ፡ ፖስተር፡ ፓነል፡ መዐሸጊ ኣቕሑን ማልያታትን ተተግቢሩ፡ ንቤት-መግቢ ትርኢታዊ ሓድነት ይህቦ። ሜኑን ፖስተራትን ብCMYK ሕብርታት ብኦፍሰት ክሕተሙ ከለዉ፡ ማልያታት ብዲጂታላዊ ኣገባብ ይሕተሙ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Chez Vous መለለዪ ብራንድ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Chez Vous መለለዪ ብራንድ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Chez Vous መለለዪ ብራንድ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
ዓቐንን ማዕሸግን: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
መለለዪታት: Branding, Logotype, Package, label, illustration
ናይ ምፍራይ ቴክኖሎጂ: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
ናይ ዲዛይን ብድሆ: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
ምርምር: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
ምንጪ ሓሳብ: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
ናይ ፕሮጀክት ግዜ: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
ናይ ስርሒት ፍሰት: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
ፓተንታት: Laika
ኣባላት ጋንታ: Ruis Vargas, Creative Director and Illustrator.
ናይ ስእሊ ክረዲት: Ricardo Bassetti and Elias Gomes