Cuishan Intelligent Kitchen ቀንዲ ተግባር፦ ኣቀማምጣ ኣርማ ናይ ቤት-መግቢ by Yu Pan is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ብሩርግራፊክ· 2021
Cuishan Intelligent Kitchen ቀንዲ ተግባር፦ ኣቀማምጣ ኣርማ ናይ ቤት-መግቢ
by Yu Pan
Client: MET Creative Brand
ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category
- 31,355
- Verified Award Winner
- Verify Award Status for #120249
The Design
About Cuishan Intelligent Kitchen ቀንዲ ተግባር፦ ኣቀማምጣ ኣርማ ናይ ቤት-መግቢ
ኩኢሻን ኢንተለጀንት ኪችን ኣብ ውኺ፡ ቻይና ንዘሎ ቦታ መግቢ እተፈጥረ ኣቀማምጣ ኣርማ እዩ። እዚ ኣርማ ንኣብ ከባቢ ዘሎ ባህሊ መግቢ፡ ታሪኽ ከተማን ኣርእስትታት ኢንተርነትን ኣብ ውሽጢ ሓደ ስርዓት ብራንድ የጠቓልል። እቲ ኣርማ ተሰሪዑን ተደጋጊሙን ብ ብርቱዕ ተፈላጥነት ዘለዎ ስእላዊ ንድፊ ብራንድ ይፈጥር። ጂንኮ፡ ደሓርን ደበናን ዝኣመሰሉ ስእልታት ከም ቀንዲ ኣካላት ይጥቀሙ። ጂንኮ ንነዊሕ ዝነበረ ባህሊ ቻይና፡ ደሓር ነቲ ኣብ ደቡብ ወሓዚ ያንግትዘ ዘሎ ዞባ፡ ደበና ድማ ንተፈጥሮ የመልክት። እዚ ፕሮጀክት 1770 ትርብዒት ሜተር ዝሽፍን ኮይኑ ኣብ 2019 ተዛዚሙ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Cuishan Intelligent Kitchen ቀንዲ ተግባር፦ ኣቀማምጣ ኣርማ ናይ ቤት-መግቢ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Cuishan Intelligent Kitchen ቀንዲ ተግባር፦ ኣቀማምጣ ኣርማ ናይ ቤት-መግቢ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Cuishan Intelligent Kitchen ቀንዲ ተግባር፦ ኣቀማምጣ ኣርማ ናይ ቤት-መግቢ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Dimensions & Packaging
- The project covers a total of 1770 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
- Production Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Design Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Project Duration
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Operation Flow
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Patents
- Copyrights belong to Zhang Pushui, 2019.
- Team Members
- Yu Pan
Hong Zhang - Image Credits
- Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
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