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Radailiai ቀንዲ ተግባር፡ ናይ ትርኢት መንነት by Stand Up Team

Radailiai ቀንዲ ተግባር፡ ናይ ትርኢት መንነት by Stand Up Team is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ብሩርግራፊክ· 2021

Radailiai ቀንዲ ተግባር፡ ናይ ትርኢት መንነት

by Stand Up Team

Client: Stand UP

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Radailiai ቀንዲ ተግባር፡ ናይ ትርኢት መንነት

ራዳይሊያይ ንሓደ መእለሚ (manor) ከምኡውን ንፓርክ ዳይኖሰር ዝተፈጥረ ናይ ትርኢት መንነት እዩ። ላዕለዋይ ክፋል ናይ'ቲ ሎጎ መእለሚ ብቕዲ ዝተሰርሐ ቁራስ ቅስቲ፡ ዲያጎናላዊ መስመራት ዝሓዘ ንድፊ ከምኡውን ማዕበል ማይ ዝገልጽ ሞቲፍ የርኢ። ታሕተዋይ ክፋሉ ተመሳሳሊ ናይ ማይ ሞቲፍ ከምኡውን ብቕዲ ዝተሰርሐ ዳይኖሰር የርኢ። ነቲ ጽሑፍ ብምቕያርን ነቲ ሽዱሽተ ዙርያ ዘለዎ ኣይኮን ብ180 ዲግሪ ብምዝዋርን ናይ ዲኖ ፓርክ ሎጎ ይፍጠር፡ እቲ ዳይኖሰር ኣብ ላዕሊ ከምኡውን እቲ ተገልቢጡ ዘሎ ገዛ ኣብ ታሕቲ ኮይኑ። ጥልቕ ዝበለ ቀጠልያን ሮዝ ወርቅን ዝሓዘ ፓለት ነዞም ክልተ ዓለማት የራኽቦም። እዚ መንነት ኣብ ናይ ንግዲ ካርድታት፡ ፖስተራት፡ ዝርፍ ደብዳበታትን ናይ ህያብ ሳንጣታትን ይትግበር።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Radailiai ቀንዲ ተግባር፡ ናይ ትርኢት መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Radailiai ቀንዲ ተግባር፡ ናይ ትርኢት መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Radailiai ቀንዲ ተግባር፡ ናይ ትርኢት መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging
We created the design for business cards, posters, envelopes, and gift bags.
Tags
Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology
Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge
The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research
With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration
A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration
The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow
The logo was simplified, and supported by a simple, and clear visual identity.
Team Members
Designer: Grete Milkinte
Creative Director: Inesa Budgine

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