Ballantines 17 ቀንዲ ተግባር፡ ናይ ህያብ መዓሸጊ by Li-Shang Printing Co., Ltd is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2021
Ballantines 17 ቀንዲ ተግባር፡ ናይ ህያብ መዓሸጊ
Client: Li-Shang Printing Co., Ltd
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Ballantines 17 ቀንዲ ተግባር፡ ናይ ህያብ መዓሸጊ
ባላንታይንስ 17 ንዝተሓዋወሰ ዊስኪ እተዳለወ ናይ ህያብ መዓሸጊ ዲዛይን እዩ። እቲ ተሪር ሳጹን ብ UV offset ሕትመት ኣብ ናይ ብሩር ፎይል ወረቐት፡ ብወርቅን ብሰማያውን ስፖት ሕብርታትን ዝተጻዕኑ ኣርማታትን ተዳልዩ። ኣብ ትሕቲ እቲ ሳጹን ዘሎ ናይ ኮንቬየር ቤልት መስርሕ፡ እቲ መሸፈኒ ክንዲ ዝድፋእ ሓደ ናይ መጽሓፍ መደገፊ የልዕሎ፡ ነታ ጥርሙዝ ኣብ ወርቃዊ መድረኽ የቕርባ። ኣብ ጐደና እቲ መገዲ ዘሎ ወርቃዊ ሕትመታት ነቶም ዝሓለፉ ሽልማት ዝተዋህበሎም ዓመታት ይምዝግቡ። ብቓፍ ዝተዓሸጉ ናይ ቀመማትን ጣዕምታትን ኣብነታት ኣብ ቅድሚት እቲ መሸፈኒ ተቐሚጦም። እቲ ኣቀማምጣ መጀመርታ ንርኢት፡ ደሓር ንመኣዛ፡ ደሓር ከኣ ንጣዕሚ ይመርሕ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Ballantines 17 ቀንዲ ተግባር፡ ናይ ህያብ መዓሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ballantines 17 ቀንዲ ተግባር፡ ናይ ህያብ መዓሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ballantines 17 ቀንዲ ተግባር፡ ናይ ህያብ መዓሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Dimensions & Packaging
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Tags
- whisky, packaging, liquor packaging, creative packaging
- Production Technology
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Design Challenge
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Research
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - Inspiration
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Project Duration
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Operation Flow
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Team Members
- Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu - Image Credits
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
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