L’Amour Red Packet Boxset ቀያሕ ፓኬት by Alex King

L’Amour Red Packet Boxset ቀያሕ ፓኬት by Alex King is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ናውቲ ህያብ Competition Category.

ሓጺንናውቲ ህያብ· 2021

L’Amour Red Packet Boxset ቀያሕ ፓኬት

by Alex King

Client: A&J Design

ናይ ሓጺን ሽልማት A' Design Award Winner in ናውቲ ህያብ Category

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Colors

The Design

About L’Amour Red Packet Boxset ቀያሕ ፓኬት

እዚ ቀያሕ ፓኬት ሳጹን 16 ቀያሕ ፓኬታት ዘጠቓልል ኮይኑ፡ ኣብ ህይወት ዕድልን ምልእነትን ንምምልካት እዩ። ዓማዊል ካብ 26 ዝተፈላለዩ ዲዛይናትን ካብ "A" ክሳዕ "Z" ዝኾኑ ውህደታትን ብመሰረት መጀመርታ ፊደላት ከምኡ'ውን ውልቃዊ ድሌታት ክመርጹ ይኽእሉ። ውልቃዊ ውህበት ንሰባት ፍሉይነት ስምዒት ይህብ ከምኡ'ውን ንነብሶምን ንዝፈትውዎም ሰባትን ውልቃዊ መልክዕ ንምምህዳር ፍጹም እዩ። ንማእኸላይ ደረጃ ዝተመርዓዉ ሰባት ዝዓለመ ኮይኑ፡ ውልቃዊ ቀያሕ ፓኬታት ክመርጹን ንህጻናት ብበረኻ ተስፋታት ክህብዎምን ዝደልዩ እዮም።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

L’Amour Red Packet Boxset ቀያሕ ፓኬት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። L’Amour Red Packet Boxset ቀያሕ ፓኬት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። L’Amour Red Packet Boxset ቀያሕ ፓኬት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King