PepsiCo Foundation ቀንዲ ተግባር፡ ስርዓት መንነት ብ Dennis Furniss

ዲዛይን PepsiCo Foundation ቀንዲ ተግባር፡ ስርዓት መንነት ብ Dennis Furniss ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2021

PepsiCo Foundation ቀንዲ ተግባር፡ ስርዓት መንነት

ብ Dennis Furniss

ዓሚል: PepsiCo International Mexico

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #122974 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

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እቲ ዲዛይን

ብዛዕባ PepsiCo Foundation ቀንዲ ተግባር፡ ስርዓት መንነት

PepsiCo Foundation ማለት ንሓደ ኣብ ሜክሲኮን ላቲን ኣመሪካን ንዝርከባ ማሕበረሰባት ዝድግፍ ዘይመኽሰብ ውድብ ዝተፈጥረ ስርዓት መንነት እዩ። እዚ ዲዛይን ነቲ ናይ ኮርፖሬት ዝቐረበ ናይ ዕይንታዊ ቋንቋ ብዝያዳ ሰብኣዊ ብዝኾነ ይትክኦ። ኣርኪታይፓዊ ቅርፅታት ነቶም ሰለስተ ቀንዲ ዓንድታት እቲ ፋውንዴሽን ይውክሉ። ኣብ ሞዱላዊ ስርዓት፡ እዞም ቅርፅታት ተጣሚሮምን ተባዚሖምን ንድፍታትን ሸፈናታትን ይፈጥሩ። ጆኦሜትሪያዊ ፊደላት፡ ህያው ዝኾነ ናይ ሕብሪ ፓሌት፡ ናይ ስእሊ ኣገባብን ናይ ምስሊ ኣገባብን ነቲ መንነት የማልእዎ። እዚ ስርዓት ኣብ ዲጂታላዊ ናይ ብራንድ መጽሓፍን ከም ካምቻ፡ ሳንጣን ዂቦዕን ኣብ ዝኣመሰሉ ናውቲ ፍጻመታትን ይትግበር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

PepsiCo Foundation ቀንዲ ተግባር፡ ስርዓት መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። PepsiCo Foundation ቀንዲ ተግባር፡ ስርዓት መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። PepsiCo Foundation ቀንዲ ተግባር፡ ስርዓት መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
ዓቐንን ማዕሸግን: There are not packaging deliveries
መለለዪታት: PepsiCo, Foundation, identity, system, strong, consistency
ናይ ምፍራይ ቴክኖሎጂ: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
ናይ ዲዛይን ብድሆ: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
ምርምር: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
ምንጪ ሓሳብ: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
ናይ ፕሮጀክት ግዜ: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
ናይ ስርሒት ፍሰት: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
ፓተንታት: Copyrights: PepsiCo International Mexico
ኣባላት ጋንታ: Innovation Design Center LATAM
ናይ ስእሊ ክረዲት: All Images: Design Innovation Center LATAM