Cheetos Redesign መኣዛ መግቢ ዝሓዝ መዐሸጊ ብ Dennis Furniss

ዲዛይን Cheetos Redesign መኣዛ መግቢ ዝሓዝ መዐሸጊ ብ Dennis Furniss ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2021

Cheetos Redesign መኣዛ መግቢ ዝሓዝ መዐሸጊ

ብ Dennis Furniss

ዓሚል: PepsiCo International Mexico

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #122989 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Cheetos Redesign መኣዛ መግቢ ዝሓዝ መዐሸጊ

Cheetos Redesign ኣብ ሜክሲኮ ንዘሎ ብራንድ መኣዛ ዕፉን ዝተፈጥረ መዐሸጊ መኣዛ መግቢ ዲዛይን እዩ። ሓደስቲ ሃገራዊ ሕግታት ኣብ መዐሸጊ ገጸ-ባህርያት ምጥቃም ከልኪሎም፡ ስለዚ እቲ ነዊሕ ዝጸንሐ ማስኮት ተኣልዩ። ከም ማእከላይ ግራፊካዊ ንብረት ዓቢ ፊደል C ተማዕቢሉ። እቲ ፊደል ታይፖግራፊካዊ፡ ዝጻወት ከምኡውን ፍሉይ እዩ፡ ኣብ ኩሉ ዓይነት መኣዛታት እውን ይሰርሕ። እቲ ዲዛይን ንኣብ ውሽጢ ዘሎ ዕዳጋታት እውን ክቃናዕ ይኽእል። ነፍሲ ወከፍ ጥቕልል 132.5 ሚ.ሜ ስፍሓት ከምኡውን 250 ሚ.ሜ ቁመት ኣለዎ። ኣብ ምፍራይ ኣብ ናይ ፎይል ንጥረ ነገር ፍሌክሶግራፊክ ሕትመት ይጥቀም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Cheetos Redesign መኣዛ መግቢ ዝሓዝ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Cheetos Redesign መኣዛ መግቢ ዝሓዝ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Cheetos Redesign መኣዛ መግቢ ዝሓዝ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: In 2020, new regulations were put in place by the Mexican government which meant PepsiCo had to walk away from its most recognizable brand asset. Chester. So, they thanked him for all the hard work and got to work themselves redesigning the brand from the ground up. By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson?
ዓቐንን ማዕሸግን: width 132.5 mm x height 250 mm
መለለዪታት: Chester, Cheetos, brand, creative, Chips, PepsiCo, Branding, Packaging
ናይ ምፍራይ ቴክኖሎጂ: Flexo printing over foil substrate.
ናይ ዲዛይን ብድሆ: By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson? How do you distinguish each flavor with their personality nuances without an actual personality? How do you keep the mischievous fun positioning of brand alive without the mischievous and fun Chester?
ምርምር: Cheetos has a 40 year history in Mexico. 30 of those years Chester was Cheetos mascot. He has been one of the most loved and well known characters in all of Mexican culture. Mischievous. Fun. Undoubtedly, Chester was the most iconic asset for the Cheetos brand. But the new regulations ban characters from packaging and marketing.
To test and learn about the designs potential the PepsiCo research team evaluated the design through extensive accelerated Quantitative and Qualitative consumer studies, before they finally arrived at the amazing Pack Design that went to market.
ምንጪ ሓሳብ: With a heavy heart PepsiCo gave Chester a retirement party. And then got to work on The Big Letter C. A new graphic asset, THE BIG Letter C, is an uplifting symbol that represents the essence of the brand. This C is a typographic element that is designed to be authentic and unique. It is mischievous. It is fun. It works across the flavor portfolio. And it can be localized. Additionally, for consumers, this design had outstanding results.
ናይ ፕሮጀክት ግዜ: Mexico, initiated, completed, and launched in 2020
ናይ ስርሒት ፍሰት: From a marketing perspective, PepsiCo's brief was to revolutionize the Cheetos equity and packaging while maintaining the brand essence that they have nurtured over more than a decade. Basically, they had to replace something everyone has known and loved for the last 30 years with something new that they will love just as much.
ኣባላት ጋንታ: PepsiCo Global Design Team
PepsiCo Marketing (Mexico)
ናይ ስእሊ ክረዲት: All images are property of PepsiCo International