Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት by Frush Design

Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት by Frush Design is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ብሩርግራፊክ· 2021

Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት

by Frush Design

Client: Frush | Creative studio

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት

ፎንዳዚዮነ ኣሊናሪ ንፎንዳዚዮነ ኣሊናሪ ፐር ላ ፎቶግራፊያ ዝተፈጥረ ናይ ብራንድ መንነት እዩ፣ እዚ ኸኣ ኣብ ፍሎረንስ ንዕቀባ፡ ምሕደራን ምዕባለን ናይ ኣሊናሪ ስእሊታዊ ኣኼባታት እተመስረተ ህዝባዊ ኣካል እዩ። እዚ መንነት ኣብ ናእሽቱ ፊደል A ዝተሃንጸ ኮይኑ፡ ናይ ካሜራ ሌንስ ረቂቕ ምስሊ ኢዩ፣ ንዝኾነ ኣብ ታሪኻዊ ኣርካይቭ ዝርከቡ ስእሊታት ከም ፍሬም እውን የገልግል። ቅርጻዊ ጽሕፈትን ጸሊምን ጻዕዳ ሕብርን ብርሃንን ጸላሎትን የዘኻኽሩ። እዚ ስርዓት ኣብ ናይ ሕትመት ንዋትታት፡ ቲኬታት፡ ካታሎጋት፡ ንግዳዊ ንዋትን ወብ ሳይትን ይትግበር።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile