Noxx Bottle Design ፓኬጂንግ by Res Zinniker

Noxx Bottle Design ፓኬጂንግ by Res Zinniker is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2021

Noxx Bottle Design ፓኬጂንግ

by Res Zinniker

Client: Eisbock Brewery Zug, Switzerland

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Noxx Bottle Design ፓኬጂንግ

እታ ሓድሽ ዝተመስረተት ኤይስቦክ ቢራ ፋብሪካ ንግራፊክ ዲዛይነርን ስእላዊ ተዋሳኢን ረስ ዚኒከር ናይ ፓኬጂንግ ዲዛይን ሓተቶ። መጀመርታዊ ነጥቢ እቲ ስም ኖክስን እቲ ጸሊም ጥርሙዝን ነበረ። እቲ ዲዛይን ብቐጥታ ኣብቲ መስትያት ዝተሓትመ ኮይኑ፣ ሓደ ፍሉይ ሕብሪ ንነፍሲ ወከፍ ዓይነት ብተወሳኺ ጻዕዳ ተመሪጹ። ከም ለይቲ ጸልማት (ኖክስ)፣ ንምናብ ዘነቓቕሕ ዘሰንብድ ፍጥረታት ዘለዎ ተኸታታሊ ተፈጢሩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Noxx Bottle Design ፓኬጂንግ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Noxx Bottle Design ፓኬጂንግ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Noxx Bottle Design ፓኬጂንግ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name NOXX and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (NOXX), a series with eerie creatures that stimulate the imagination was created.
Dimensions & Packaging: Longneck Beer Bottle, Height 226.5mm, circumference 189mm, printable area 189x79mm.
Tags: Craftbeer, Screenprint, Bottle, Switzerland, Creepy, Creatures
Production Technology: Screen printing on glass.
Design Challenge: The exchange of ideas with the customer side was quite easy and we quickly agreed on the direction we were taking. The hardest part was to convey the uncanny feeling onto the bottle. Much work has been done on the details of the creatures and various variants have been discarded.
Research: In the beer industry in particular, a new product is about attracting attention. There's no point in packing an excellent beer in a mediocre design. The client's demands were clear - they wanted both at an excellent level. In the research, the stories of H.P. Lovecraft emerged with its eerie world. This feeling was to be transferred to the packaging. There was a lively exchange with the customer, where various monsters were discussed and many sketches were sent back and forth. The realization took place with Clip Studio Paint and Adobe Illustrator.
Inspiration: H.P. Lovecraft and other characters from comics and illustration books. Thomas Ott inspired me to illuminate the motifs darkly and eerily.
Project Duration: The project started in January 2017 in Zug, Switzerland and ended with the completion of the entire series in June 2018.
Operation Flow: The packaging must immediately attract attention and stick with the consumer as name and appearance.