KGI Bank ባንኪ ወብሳይት by Frog Singapore is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ወብሳይትን ወብን Competition Category.
ሓጺንወብ· 2022
KGI Bank ባንኪ ወብሳይት
Client: frog Singapore
ናይ ሓጺን ሽልማት A' Design Award Winner in ወብ Category
Verified Award Winner
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About KGI Bank ባንኪ ወብሳይት
KGI ባንክ ኣርባዕተ ንኡስ ትካላት ንዘጠቓልል ባንኪ ተባሂሉ ዝተሰርሐ ስፖንሲቭ (responsive) ወብሳይት እዩ። እዚ ወብሳይት ናይ ኮርፖሬትን ችርቻሮን ሓበሬታ ኣብ ሓደ ሓባራዊ ተመክሮ የቕርብ። ቀሊል ዝኾነ ራእያዊ ኮንሰፕት ንዓማዊል ነናይ ባንኪ ዝተፈላለዩ መልከዓት ንብርኺ ብንብርኺ ንኽርእዩ ይፈቅድ። ማይክሮ ኣኒሜሽናት ንልሙዳት ምትሕልላፋት ስምዒታዊ ተሳትፎ የወሲኹ። ጻውዒት ንተግባርን (calls to action) ልሙዳት መሳርሒታትን ንቐጻሊ ስጉምቲ ደገፍ ንኽገብሩ ኣብ ቀረባ ቦታ ተቐሚጦም ኣለዉ። ዝማሓየሸ ናቪጌሽን ኣብ መንጎ ናይ ንኡስ ትካላት ክፍልታት ዝርዝር መምርሒ ይህብ። ናይ ተጠቃሚ በይነገጽ (user interface) ብፊግማ (Figma) እዩ ተሃኒጹ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
KGI Bank ባንኪ ወብሳይት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። KGI Bank ባንኪ ወብሳይት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። KGI Bank ባንኪ ወብሳይት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
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