Unless Agency ዌብሳይት by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ወብሳይትን ወብን Competition Category.
ሓጺንወብ· 2022
Unless Agency ዌብሳይት
Client: Unless agency
ናይ ሓጺን ሽልማት A' Design Award Winner in ወብ Category
Verified Award Winner
Verify Award Status for #138097The Design
About Unless Agency ዌብሳይት
ኣንለስ ኤጀንሲ ኣብ ውሽጢ ሰፊሕ ናይ ብራንድ መንነት ንኣማኸርትን ርክባትን ኤጀንሲ ተባሂሉ ዝተሰርሐ ዌብሳይት እዩ። እዚ ዌብሳይት ድሕሪ ምርምር ዕዳጋ ብዛዕባ ዝንባለታት፡ ኣቀማምጣ ተወዳደርቲን ልምድታት ዘፈርን ዝማዕበለ ኮይኑ፡ እዚ ድማ ቀንዲ መልእኽትታት ዝውስን መድረኽ ብራንድ ኣብ ምፍጣር ኣብቂዑ። ናይቲ ብራንድ ሞኖግራም ኣውትላይን ንጽሑፍትን ስእልታትን ዘቕንዕ ክቢ ዝቐርጽ ጂኦመትሪካዊ ቅርጺታት ንምስኣል ከምኡውን ንቀንዲ ነጥብታት ዘብርሁ ኣይኮናት ንምፍጣር ይጥቀም። ሕብርታትን ስእልታትን ካብ ተፈጥሮን ካብ ዓለም ቅንጦትን ተመሲጦም ዝተሰርሑ ኮይኖም፡ ነቲ ናይቲ ኤጀንሲ ክብርታትን ልክዕ ኣገባብ ኣተሓሕዛን የንጸባርቑ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Unless Agency ዌብሳይት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Unless Agency ዌብሳይት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Unless Agency ዌብሳይት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - Team Members
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
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